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There was also the fact that dating sites were more likely “attract people who are serious about getting married.” Paula Hall, a counsellor for Relate, agrees that the main advantage of online dating is that “couples are more likely to be on a level playing field and share the same agenda.
“Any relationship that forms is more likely to be based on a shared value system, the same interests, the same legwork as opposed to a relationship based on chemistry alone, which, as we all know, is the quality that tends to fade first in a relationship.” The cheapest dating sites offer a smorgasbord for customers to browse, with thousands of men and women claiming a GSOH and posting out-of-date photos.
The result is that, rather than being someone that defies all calculation, love is now big business worth an annual billion internationally and growing at 70 per cent a year – with high-tech venture capitalists, psychologists and software engineers reaping vast rewards.
Academics, meanwhile, are fascinated by the data being gathered — and largely kept secret — by the dating industry.
One in five relationships in the UK starts online, according to recent surveys, and almost half of all British singles have searched for love on the internet.
Just today, nine million Britons will log on looking for love.
The researchers interviewed 20,000 people who had married between 20.
Just over a third had met their spouse online – and their marriages were 25 per cent more likely to last than those of couples who’d met via traditional routes – in a bar, at work, or via family and friends.
There are dedicated websites for every religion, for the unhappily married, for the beautiful – where existing members decide if you merit joining their ranks – the overweight, Oxbridge graduates, country lovers – not to mention Telegraph readers (dating.uk). Using slogans such as “love is no coincidence” they test samples of your saliva in order to make the best DNA match for you – claiming that these couples are more likely to have enduring relationships, satisfying sex lives and higher fertility rates.
Anna Wilkinson has been married for seven years, has two young children, and – although exhausted – is delighted with her lot.
“I was 33, had just broken up with my boyfriend and was beginning to think I’d never have a family life.
I’d always been attracted to mavericks, handsome men, who – after a year or so – made it clear they had no intention of settling down.
“Although I felt a bit of a loser, I joined an online dating agency.