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With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock ‘n’ roll, country and western, jazz, rhythm and blues, and many others.

Everyone from beginners and hobbyists to the world’s most acclaimed artists and performers have used Fender instruments and amps, and legendary Fender instruments such as the Telecaster® and Stratocaster® guitars and Precision® and Jazz® bass guitars are universally acclaimed as design classics.

Their 5-year business plan was based on increasing Fender’s marketplace presence with dramatic quality improvement and greater commitment to research and development.

When CBS shed its non-broadcast media businesses in the 1980s, a group of employees and investors led by Schultz bought Fender from CBS in 1985.

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William Schultz became company president, supported by associate William Mendello.Most important, however, was the addition of the new Fender vibrato (or “tremolo”) bridge, an innovation originally intended to let guitarists bend strings, thus achieving the pedal steel-like sound so popular among country music artists of the day.Nobody could have foreseen then how the Stratocaster would go on to revolutionize popular music.The sale put the Fender name back into the hands of a small group of dedicated people committed to creating the world’s best guitars and amplifiers.The new Fender Musical Instruments Corporation (FMIC) had to start from scratch—there were no buildings or machinery included in the sale.

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