(Credit to Sydney digital marketer Ian Lyons – as it was he.) It’s a shame the project ended as I thought this was a great way of using the dating of content to reinforce trust and accuracy on older content to make it truly evergreen. (UPDATE: Ian provides more information on his methods in the comments below.) Remember, this is digital.
And digital content is fluid, dynamic and constantly changing.
For example, an article for business travellers on how to get a SIM card at Hong Kong airport was updated with the new locations of telco provider booths as the terminal changed.
This ensured the post remained relevant, useful and highly popular for months if not years.
For example, the number of planets in our solar system can be assumed to be pretty much the same tomorrow as it is today.
My recent article for Chief Content Officer magazine on Facebook’s Edge Rank—Beware the Social Media Algorithm Chasers—was only in print for about a month before Facebook updated its algorithm, immediately making my column less relevant.
Who says content should be locked in amber, unable to adapt and change? [Tweet this] Instead of content becoming a fossilised record of some other time, why not keep it alive? So maybe we need to think a little harder about how we use the dating of our content to signal context and relevance to potential readers. Do you think removing the dates from posts makes content ‘timeless’ or less trusted?
Fulfillment by Amazon (FBA) is a service we offer sellers that lets them store their products in Amazon's fulfillment centers, and we directly pack, ship, and provide customer service for these products. ” (Lara Spencer Good Afternoon America) Jessica Massa graduated magna cum laude from Harvard with a degree in psychology. If you're a young or older women dating in this new era you need to read this book.
When they don’t see a date on the post they land on, how many click back to find something more likely to be fresh, or continue reading only to view the content as potentially unreliable or less relevant?
If more search traffic is the prime argument for removing the date from posts, then doesn’t it prove that people care about dates?